Plus, Nestlé struck a chord with its lesser-known, health-focused fare. “I think a lot of it is driven by margin. Cheerios and Shreddies grew volumes by 12.9% and 1.5% respectively. John West’s average price went up for yet another year – this time by 3.1% – as volumes once again went the other way (albeit at a slower rate than the previous year). Combined with the rise of cheaper own-label alternatives, this led to yet another year of decline for Dolmio. The catch-all sneer has become tabloid shorthand for a younger generation that seemingly just can’t take a joke. Key to the brand’s strategy is offering products that mimic the out-of-home experience. We use cookies on this site to store information on your device.
Kronenbourg 1664This big brands has an om-trade value of £296m and is distributed across 25,000 outlets, according to owner Heineken. Still, it’s not all about people buying less but better.
One consolation is low-cal Ribena Frusion made almost £4m in less than a year. Not only are they gravitating towards more premium lines, they are also demanding a higher level of innovation. While work has been going on to support a £2m packaging relaunch of Marston’s entire portfolio, the brewer and pubco said: “We’ve continued to support our customers with either bespoke activity or driving rate of sale by incentivising drinkers using our various sponsorship platforms in both cricket and football.”.
82. jQuery(document).ready(function($) { var aTags = gptValue.split(','); Volume sales of the liquid have increased by 39.3% and it has become, according to PRUK, the number one flavoured vodka in the on-trade. It also says a lot about your venue, including what sort of cliental you have or desire. Old Speckled HenGreene King attributed, in part, recent positive financial results to the good performance of its Old Speckled Hen ale, which had a popularity surge in China. But as this report shows, Britain’s biggest (actual) booze brands are largely in good shape.
A major marketing push will follow this year.
That was largely due to Diet Coke’s performance; its unit sales are down by 6.8%.
etc. Brooklyn LagerCarlsberg’s Brooklyn Lager has become something of an icon across the on-trade with its green on black logo. It’s at the forefront of the boom in fruity ciders, which has also driven gains for Kopparberg and Old Mout. Iconic drinks such as Johnnie Walker Scotch whisky (11), Bacardi rum (13) and Jack Daniel’s whiskey (16) do not completely rule their home markets as they face more competition from other international spirits brands – but their global reach ensures that they are still available to hundreds of millions of potential consumers, and generally at affordable price points. While exact figures can’t be found, the brand is claimed to be the fastest growing premium gin brand in the UK and is witnessing “soaring sales” in 2016.
“We built on the success of our core range by entering new segments such as RTD coffee and performance energy, whilst also expanding our best-selling Juiced and Ultra ranges,” Harrison says.
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