A product filled with Santa’s stories, singalongs, activities, and virtual live visits. Furniture Fair Power Pack Feed Our Children. With the coronavirus still raging, stores and malls are having to rework their typical holiday strategy, which had been to pack as many people through its doors as possible. Holiday cheer may look a little different this year. Before taking a picture with the jolly old man, crowds walk in tight quarters through a maze-like Santaland that’s filled with Christmas trees, running toy trains and elves in green costumes. It's all set to launch at the beginning of November. Santa Claus Won't Appear at Macy's for First Time in Over 150 Years, Heinz Celebrates Halloween By Giving Away Tomato Blood, Seth Rogen Posts Hilarious Message For Ryan Reynolds’ Birthday, Sword Art Online Cosplay Brings Sinon's Goddess Form to Life, The Boys Production Designer Arv Grewal Passes Away, Arnold Schwarzenegger Undergoes Heart Surgery, OREO Built Vault to Protect Cookies in Case Asteroid Hits Earth Before Election Day, Someone Wrote An App To Tell You Which McDonald's Ice Cream Machines Are Broken, Ryan Reynolds Jokes About Why He Isn't Using Rick Moranis' Face on Mint Mobile Products. Which begs the question: how will Santa spread holiday cheer from a distance? Mesco has been training Santa Claus and his team since the 1980s. And while photos with Santa have been a big moneymaker for years, this year will see selfies with the jolly old elf, which Macy's says families can download immediately. Macy's said Santa Claus won't be greeting kids at its flagship New York store this year due to the coronavirus, interrupting a holiday tradition started nearly 160 years ago. This material may not be published, broadcast, rewritten, or redistributed. In order to deter crowds, its annual Thanksgiving Day parade won’t go through its usual route through Manhattan. It is not entirely clear, but the phrasing makes it sound like the downloads will be free. Macy's said Santa Claus won't be greeting kids at its flagship New York store this year due to the coronavirus, interrupting a holiday tradition started nearly 160 years ago. “We’ve been filming and working on it since mid-April,” Mesco said. Instead, floats, performers and giant cartoon balloons and will be filmed for TV in front of the Herald Square store in New York. More than a quarter of a “There's nothing better than leaning down and getting that hug from the 5-year-old that comes running, so we’re gonna miss that,” Santa KJ Braithwaite said. How that will work will likely vary by the location. Still, there are already malls who are planning to have their own in-person Santa Claus visits. FILE - Santa Claus waves during the Macy's Thanksgiving Day Parade, Nov. 28, 2019, in New York. Mesco isn’t letting the Grinch steal Christmas this year, so they're working around the clock to build a website filled with hours of videos and family fun. But the decision by Macy’s differs from big mall owners, which will still go ahead with in-person Santa visits by banning kids from sitting on his lap and making sure they stay six feet away from him. Walmart, for example, is holding its Black Friday deals over four weeks, instead of one day. FILE – Santa Claus waves during the Macy’s Thanksgiving Day Parade, Nov. 28, 2019, in New York. And Macy’s had a starring role in the 1947 film “Miracle on 34th Street,” where a girl discovers the real Santa inside the store. “We’ve really poured our hearts into this, and we’re so proud of what we’ve come up with,” she said. “Moving to a virtual engagement will safely bring the magic of Santa Claus to children of all ages this year,” Macy’s said in a statement to The Associated Press. “It gives you a different perspective on what the year’s going to be like, and children need to be protected. Due to COVID-19 and social distancing guidelines, home visits, hugs, and photos on Santa’s lap might be nonexistent. “We caught it in July and got it together,” he explained. New York, where Macy's is headquartered, was one of the earliest cities to be badly hit by the pandemic, but has bounced back significantly and is seem by many as a model for covid response in a densely-populated city. Given the history and prestige of the Macy's Santa Claus, it's likely that this move will signal a broader trend among retailers and other institutions that typically have seasonal Santa performers. The Macy's Santa will be a part of that parade, even in its covid-friendly form. However, Macy's said the jolly old man will still appear at the end of the televised Macy's Thanksgiving Day parade. Copyright 2020 Scripps Media, Inc. All rights reserved. Macy's also recently announced a reduced-capacity, mostly-virtual Macy's Thanksgiving Day Parade, marking the first time in generations that the parade won't wind through crowded Manhattan streets. But one group is creating something special for families. NEW YORK (AP) — Macy’s said Santa Claus won’t be greeting kids at its flagship New York store this year due to the coronavirus, interrupting a holiday tradition started nearly 160 years ago. “The trend in the industry has gone to the virtual side," she said. We need to be protected.”. By creating an account, you verify that you are at least 13 years of age, and have read and agree to the Comicbook.com Terms of Service and Privacy Policy, By Russ Burlingame "To replicate the magical experience of visiting Macy's Santaland for children and their families, we will shift to a virtual engagement this year," Susan Tercero, Macy's vice president of Branded Entertainment, said in a statement (via CNN). It will be more than just a visit to tell Santa what you want, with an "experience" that starts with elves and winds its way through Santa's village and workshop, according to the CNN piece. “So, I did mortgage my house, and I do believe in the people I'm working with, and I really believe in this product.”. - October 22, 2020 08:21 pm EDT. “Learning and singing and sharing and doing crafts and making cookies and learning hot cocoa recipes and seeing Santa's fire engine,” Mesco said. Santa KJ and his wife Carol Sherman already had COVID-19 once. Santa’s helpers are going virtual to protect kids and Santa Claus due to COVID-19. The pandemic has forced Macy’s to tweak other holiday traditions. Macy’s will be offering a free online experience on its website at the end of November, where families can play games, get a virtual tour of Santa’s workshop and take a selfie with Santa. Along with a long list of helpers, over 100 of them, she’s been putting together a project to keep the holiday cheer alive this winter. Earlier this month, New York Comic Con -- which typically takes place at the Javits Center in Manhattan in early October -- also went virtual. That’s where Susen Mesco, founder of the Professional Santa Claus School, comes in. But he will still appear at the end of the televised Macy’s Thanksgiving Day parade, the company said. FILE - Santa Claus waves during the Macy's Thanksgiving Day Parade, Nov. 28, 2019, in New York.
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