So, what makes this Spanish brand so successful? The organizational structure is also flat with only a few managerial layers. Change ), You are commenting using your Twitter account. Copyright (c) Destination-Innovation.com, 2020. Innovation, speed and agility are what keep the company ahead of the pack. UK, Phone: +44(0)7831.112321 Zara’s innovation strategy secrets The company’s strategy involves stocking very little and updating collections often. Their product reach customers in just 4 weeks. At Zara’s headquarters in Arteixo La Coruna, Spain there are 25 full-size shop windows with differing displays and lighting. You need a lot of ideas from a lot of different places. Inditex has grown quickly. Your email address will not be published. Your email address will not be published. Zara Design team are producing 18.000 different model of clothes per year, that’s about 70 every working day in a continuous process. What’s so interesting about this company? Its leading brand is Zara and its other store formats include Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterqüe. Camberley ), What is innovation management and why your organization needs it | HackerEarth Blog, What is innovation management and why your organization needs it | Innovation Management | HackerEarth Blog, Innovation – African Centre for research,training and Development. Zara has a flat structure with designers empowered to make fast decisions. The philosophy of the company is to get many new fashions to market very fast. Surrey Only 15-25% of clothes are produced before the season and 50-60% in the start of the season. The Inditex Group is made up of eight different retail sale formats, one including Zara. day and night, sunshine and rain. E: info@destination-innovation.com. Darroch House 360 a week, over 70 every working day. It is astonishing to hear that whole idea process is just 4 weeks long. Our customers tell us what they like and don’t like. It seems that their innovative process is a competitive advantage for the retailer. Discover the new ZARA collection online. The group’s success and its unique business model are based on innovation and flexibility. The design procedure has included motivation, organization capabilities, forecasting change, research development and innovations, which will play a significant role in Zara. Zara is amazing. h�bbd``b`Z$g���@��.H, IJ�>�$��DX�������d100��� z�� It is part of Inditex which is one of the world’s largest fashion and clothing companies. They don’t spend money on commercials, because they are spreading their ‘brand’ with verbal communication between customers and with their label only on on bags. Analysis on Zara’s Organizational Design The Strategy Space – Analyzer with Innovation Due to their great success in creating a new approach to production and distribution in the retail fashion industry, Zara and Inditex have become the focus of many business cases. 3 Castle Road The group’s 2011 turnover was 13.8 B Euro ($18B) with profits of 1.9B ($2.5B). ( Log Out / Zara is the well-known face of one the world’s most innovative retail groups. endstream endobj 198 0 obj <. Change ), You are commenting using your Google account. Inditex operates on a fashion philosophy that boasts, “creativity and quality design together with a rapid response to market demands.” More specifically, Zara operates with a lean organizational structure, which emphasizes high performance. From initial idea origination to the shop shelf takes less than four weeks for Zara; they move far faster than their competitors. Prototype and Model Quickly They have innovative manufacturing process, which allows them to be quick in responding and sending clothes to their shops, and they also do some re-designing in that time. Many of us wandered around their trendy shops or browsed their top-of-the-class website without knowing very much about company behind that brand. ( Log Out / They make very few adaptations for local markets. 197 0 obj <> endobj
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