As a writer and speaker, I love stories. I also like to read about stories, what makes them work, how they excite our imagination, how we use them to enrich our communications. This is gonna sound weird, but for all their talk about making ideas interesting and unforgettable, this book was so uninteresting and forgettable. The basic concept outlined in this book is helpful and I loved the very beginning with its surprising twist. New York : Random House, ©2007. I mean, some of the stories were interesting and I did learn a few tidbits, but I don't think the book passes their own metric of stickiness.
This book was a redundant snooze. I needed a book for marketing, I just googled 'Top 10 marketing books' and opened.
The book "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable; be it promoting a product / project, being a professional, forwarding a company's strategy or lessons to students. Good salespeople, advertisers, marketers, PR professionals, even managers wanting to motivate their employees and entrepreneurs needing to excite their investors can make good use o As a writer and speaker, I love stories. Refresh and try again. When I have enough money to buy books again, I'm planning to build a marketing and communications library.
Quote Investigator, 13 July 2014)? It will consist of three books: "The Tipping Point" by Malcolm Gladwell, "Influence" by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my butt most often as I was reading it. If you're a public speaker, teacher, pastor, manager, or even a parent trying to teach ideas to your children then I think you will find this book beneficial. "Thank goodness," I say. This book motivates application of the ideas it contains. I'm a big fan of their book Switch, but haven't read this one until now. Or, perhaps it was on purpose? End result is that I have hundreds of working examples from this book as well as Edward De Bonu's book "Think before its too late" to make things work. See similar material that would be shelved with this item, across all Hopkins libraries. Heath, C., & Heath, D. (2007). Fundamentally, Made to Stick is about communication, and why some works far better than others. Made to stick: why some ideas survive and others die. If you are a business person, teacher, or just someone trying to get your idea across, this is a great book to read! Bellacova Cream:Enhance the body hydration level, wwwmore.comgrm3zephrofelmaleenhancementreviews, Switch How to Change Things When Change Is Hard, Mariah Carey Is Telling Her Own Story (and Recommending Books).
People were applying the ideas in their class presentations even before they had finished reading it, it was that effective.
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For an idea to stick, for it to be useful and lasting, it's got to make the audience: Useful communications' theory book, especially if you're interested in exploring getting thoughts across whether in teaching, work presentations, advertising or just chatting with friends. And, that since a couple of the books I've written are bestsellers, I must make them interesting to readers. Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being overshadowed by the truly stellar, memorable stretches of the book.
Really great book, especially if you communicate for a living.
Who else has sold more than 200 million... To see what your friends thought of this book.
“The most basic way to get someone's attention is this: Break a pattern.”.
Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University. You can usually tell when the summary chapter just takes the table of contents and re-arranges it a little. What a transfixing and powerful example of the Curse of Knowledge. This is one such book. After a couple of chapters however I think the books looses a bit of spicyness. Made to stick: why some ideas survive and others die.
January 2nd 2007 Why do some ideas thrive while others die? Is the rest of the book reflective of this sort of shoddy marketing and editing (which probably wasn't written by the author, but still creates a horrible first impression)?
What's that anyway? I think that the writer uses to many pages to explain those 6 principless. Some examples just made went over my head, like the sport ones or outdated tech like Palm Pilot. Recommended for teachers, managers, presenters, really anyone who needs to communicate information to other people, one of my few complaints about this book is that there are so many helpful and well-presented communication tactics that much of the content runs the risk of being overshadowed by the truly stellar, memorable stretches of the book.
Some business books are written to promote consulting gigs. The code they cracked, the secret sauce if you will, is very applicable to writing novels. The book is about stickiness of ideas and points out to 6 principless that can help an idea to be sticky. “Teaching that Sticks” is an article written by Chip Heath and Dan Heath, the authors of the book Made to Stick: Why Some Ideas Survive and Others Die , published by Random House in January 2007. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer.
The code they cracked, the secret sauce if you will, is very applicable to writing novels. It's not a book I would have picked up on my own. I came upon this book in a convoluted fashion. It suffices to say that "enjoyability" is NOT on the list of what makes an idea stick.
It presents six principles and explains them with plenty of specific examples and comparisons of “sticky” and “non-sticky” ideas. As I read it--a book ostensibly about how ideas get passed on--what resonated the most to me was how much it's a book about being a writer. I kept seeing things that I use in my own books. Made to Stick: Why Some Ideas Survive and Others Die. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Start by marking “Made to Stick: Why Some Ideas Survive and Others Die” as Want to Read: Error rating book.
Because my copy of Made to Stick is filled with sticky notes that are covered with ideas for upcoming speeches and writings. This book that will transform the way you communicate ideas.--From publisher description. Random House | 291 pages | $24.95. I'm a big fan of their book Switch, but haven't read this one until now. Through powerful anecdotes (uber intentionally) and very approachable technical explanations, Heath and Heath do an amazing job giving concrete examples. Library 2.0 debased.
Unexpectedness, 3.) Welcome back. Everything revolves around the SUCCESS methodology.
Made To Stick: Why Some Ideas Survive And Others Die is about all that and more. Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. Remember the subway advertisement? After the book, the students threw away their bullet-point slides and started telling stories. As a side note, I played the Tapper-Listener game with my wife and some friends and we were all fascinated. And how do we improve the chances of worthy ideas? We’d love your help. This book has helped me a lot in shaping my thoughts, towards making ideas stick. How to formulate it so that it 'sticks' in the minds of the listeners. Less vaguely speaking (a cardinal Curse of Knowledge sin according to the Heaths), for me personally as a YouTube content creator this means crafting my videos in a way that will not only grab attention in the first ten seconds (crucial) but will also honestly communicate a facet of effectively learning English that will be taken to heart, perhaps remembered at first because of its emotional appeal but later because it works for the viewer - meaning it was translatable.
And the authors do a great job of weaving anecdotes and stories that are so interesting. Their talks became more enjoyable, more memorable, and, as a result, more effective.
In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.
Afterwards, students reported that these same people came up to them and said "wow, best talk of the class.". Emotions, 6.)
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