Also, there are chances that you may get blacklisted. A high bounce rate usually indicates that you need to work on your email list management, and may benefit from some data cleaning. Any bounce rate over 2% is above industry standard, but a high bounce rate would be considered anything over 10%. An email bounce rate is the percentage of emails from your campaign that could not be delivered. Authenticate your domain. Whenever the Bounce Rate of any website is between 1% and 10%, then all those websites are considered to be the most successful websites in the world. The Causes of a High Email Bounce Rate. reputation-issues - This bounce category combines types of bounces related to spam filtering on the recipient side. Hard bounce vs. soft bounce A hard bounce email is a message that cannot be sent because of permanent causes. If the email cannot be delivered to the email address, an email will bounce. The lower the bounce rate the better, as this means that more emails than not are landing where they should. Well "high bounce rate" is a relative term, which depends on what your company's goals are, and what kind of site you have. The benchmark for bounces is less than 2%. On the screenshot above, you can see the 33% average bounce rate. Topics related to high email bounce rate. Calculate email bounce rate by totaling the number of bounced emails and dividing it by the total number of emails sent. A high bounce rate on a blog page wouldn't be unusual. Learn more: Email policies and suspension standards. Meanwhile, if the rate is more than 5% and even superior at 10% you should look at it closely. The email bounce rate benchmark is 61.5%, very close to the overall average. Email marketing bounce rate is a metric that calculates the number of emails returned to sender.. The closer your bounce rate to zero, the better it is. The reputation of the sender is hurt by high bounce rates. Per Hubspot's reecommnedation, I used Kickbox to cleanse my list. Amazon SES might pause your account's ability to send emails if your bounce rate is greater than 10%. This can undermine your sender reputation, and eventually mark you as a spammer and get your IP address blocked by ISPs. There could be a few reasons for high bounce rates, including bad sender reputation, poor software, low quality email opt-ins that allow junk emails to pass through, and more. High bounce rates hurt the sender's reputation. #6 Proactive anti-bounce strategies to protect your revenue and reputation The power of prevention. Focus on removing hard bounces, monitor soft bounces, and think about cleansing your list of long term inactive subscribers as well. Email bounce rate is the percentage of undelivered emails which were sent but later returned from the recipient's email server.It is said that a good campaign should have a high inboxing rate, high open-rate, and high click-rate but remember high bounce rate never a good option. There's a simple equation to work out your bounce rate as a percentage: (# of bounces / # of delivered emails) x 100 = your email bounce rate. more than 70%. Let's say you were comparing bounce rates and exit rates for a thank-you page.A high bounce rate on that page would be kind of alarming, because that means people are only viewing that page alone, then clicking away.Even worse, they didn't fill out a form to get to it, which means you're losing out on conversions. Average website bounce rate by industry Unfortunately, many people trying to solve their email bounce rate problem find themselves struggling; email bounce rates don't always have a . Email bounce back is the condition when emails fail to reach the recipient's inbox. We recommend that you set the bounce rate threshold at 0.05 (5%). A low bounce rate is a strong indicator of a healthy permission bases list full of active and happy subscribers.

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